20+ years of agency and independent experience spanning brand development, campaigns, design, and storytelling. I bring a strong understanding of brand behavior, visual history, and audience shifts to identify where brands can credibly go next. Experienced in leading teams and new business while remaining hands-on from concept through execution.
Experience
Creative Director / Consultant, February 2018 - Present
• Lead brand development, integrated campaigns, design systems, product and creative initiatives across sport, lifestyle and entertainment.
• Partner directly with agencies, founders and executive teams to identify opportunities, evolve brand positioning and determine where brands can credibly go next.
• Translate brand history, audience behavior and emerging trends into creative direction, campaigns, products and experiences.
• Operate as an independent creative lead, moving between strategy, concept, art direction and hands-on execution.
• Brands include Coca-Cola, Electronic Arts, Major League Soccer, Only NY, Super Mex Golf, Marca Jorge Campos, Federación Mexicana de Fútbol, and Classic Football Shirts.
Founder / Creative Director, Bowery Football Club 2001 - Present
• Built and creatively directed an independent football brand and community from the ground up, spanning identity, apparel, content, events and collaborations.
• Set the creative direction of the brand by identifying emerging shifts in football, fashion, design and fan behavior.
• Developed collaborations and partnerships with Only NY, Umbro, Grailed, Lotto, Electronic Arts and others.
• Created product, storytelling and experiences designed to build long-term brand equity rather than follow short-term trends.
• Produced community events including a 2018 World Cup Clubhouse drawing 1,000+ attendees throughout the tournament.
Associate Creative Director, SME Branding 2017 - 2018
• Led integrated campaign development across video, digital, social, radio, and print
• Directed and mentored a 5-person creative team from concept through final production
• Led new business pitches and presented campaign concepts directly to client stakeholders
• Clients included Ticketmaster, MLBPA, Atlanta Braves, Kentucky Derby, Milwaukee Bucks, and Nippon Ham Fighters
Senior Art Director, CKSK NY 2015 - 2016
• Operated as lead creative across broadcast, digital, social, and print campaigns
• Wrote copy and developed campaign messaging in addition to art direction
• Delivered national initiatives for Powers Irish Whiskey, The Glenlivet, and Heineken USA
Senior Art Director, FCB Global 2011 - 2014
• Developed multi-channel campaign concepts across video, digital, and print for national healthcare brands
• Contributed to new business pitches and cross-disciplinary creative initiatives
Freelance Art Director, BBDO 2007
• Contributed digital and ARG execution to HBO “Voyeur” integrated campaign
— Cannes Grand Prix: Best integrated promotional campaign
— Gold Lion: Event and field marketing
Education
Pratt Institute
B.F.A. Communications Design, 2002: Art Direction