Senior integrated creative with 20+ years of agency and independent leadership experience. Proven ability to lead pitches, direct multidisciplinary teams, and develop campaigns from concept through production across sport, lifestyle, healthcare, and beverage categories.
Experience
Creative Director / Consultant, February 2018 - Present
• Lead integrated campaign development, brand systems, and product initiatives across sport, lifestyle, and experiential sectors
• Operate as independent creative lead, directing strategy, concept, and execution from brief through launch
• Partner directly with agencies, founders and executive teams on positioning and growth initiatives
• Brands include Coca-Cola, Electronic Arts, Major League Soccer, Federación Mexicana de Fútbol, Only NY, Super Mex Golf, Marca Jorge Campos, and Classic Football Shirts.
Founder / Creative Director, Bowery Football Club 2001 - Present
• Founded and built independent football culture brand spanning apparel, community initiatives, and strategic collaborations
• Lead product releases and collaborative capsules, including long-term partnerships with Only NY (2017–Present) and Umbro (2015–2017)
• Secured sponsorship partnerships with Grailed, Lotto, and Lagunitas Brewing Company
• Featured as an official club within EA Sports FC 24 (Electronic Arts)
• Produced large-scale community events, including a 2018 World Cup Clubhouse drawing 1000+ attendees throughout the tournament
• Built and sustained engaged audience of 6,000+ organic followers
Associate Creative Director, SME Branding 2017 - 2018
• Led integrated campaign development across video, digital, social, radio, and print
• Directed and mentored a 5-person creative team from concept through final production
• Led new business pitches and presented campaign concepts directly to client stakeholders
• Clients included Ticketmaster, MLBPA, Atlanta Braves, Kentucky Derby, Milwaukee Bucks, and Nippon Ham Fighters
Senior Art Director, CKSK NY 2015 - 2016
• Operated as lead creative across broadcast, digital, social, and print campaigns
• Wrote copy and developed campaign messaging in addition to art direction
• Delivered national initiatives for Powers Irish Whiskey, The Glenlivet, and Heineken USA
Senior Art Director, FCB Global 2011 - 2014
• Developed multi-channel campaign concepts across video, digital, and print for national healthcare brands
• Contributed to new business pitches and cross-disciplinary creative initiatives
Freelance Art Director, BBDO 2007
• Contributed digital and ARG execution to HBO “Voyeur” integrated campaign
— Cannes Grand Prix: Best integrated promotional campaign
— Gold Lion: Event and field marketing
Education
Pratt Institute
B.F.A. Communications Design, 2002: Art Direction