• Work
  • About
  • Bowery FC
  • Résumé
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CARLOS FERNANDO FRANCO

  • Work
  • About
  • Bowery FC
  • Résumé
  • Contact
 

CREATIVE DIRECTOR / ART DIRECTION

Experience

Freelance Consultant, February 2018 - Present 

Associate Creative Director, January 2017 - February 2018 
SME Branding 

  • Creative team leader for video, digital, social media, radio, print, logo design and brand development assets for Ticketmaster, Major League Baseball Players Association, Atlanta Braves, College Football 150, Nippon Ham Fighters, Kentucky Derby, Breeders’ Cup, Milwaukee Bucks, the Big South Conference and new business

Creative Director, Board of Directors, May 2001 - Present
Bowery Football Club

  • Director of all partnerships, strategic direction, creative content, and product development for performance and lifestyle apparel

  • Working with other clubs and local businesses to help provide a better experience for NYC youth groups

Senior Art Director, July 2015 - August 2016 
CKSK NY

  • Lead creative for video, digital, social media, radio, print, and brand development for Powers Irish Whiskey, The Glenlivet, Autogravity, Heineken USA, and new business

Senior Art Director, March 2011 - June 2014
FCB Global

  • Senior creative on video, digital, social media, print, and brand development for Gilenya, Prolia, Spiriva brands, and new business

Freelance, October 2006 - March 2011
BBDO New York

  • Digital art director, character development for Home Box Office: “HBO Voyeur”
    — Cannes Grand Prix: Best integrated promotional campaign
    — Gold Lion: Event and field marketing

The Martin Agency

  • Digital art director, character development for ESPN: Winter X Games XII viral campaign “Buttermilk is Alive”

Momentum Worldwide

  • Senior art director for advertising, event installation, print and digital design collateral for
    — ACUVUE, “Did you see that!”
    — Verizon Wireless, “How Sweet The Sound” and “GDX”, Game Day Experience

Education

Pratt Institute 

  • B.F.A. Communications Design, 2002: Art Direction