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During my time at BBDO, I was fortunate enough to be part of the HBO Voyeur team. The main project was a short film based on people living in eight fictional apartments on the corner of Broome and Ludlow Streets in New York City. The short film premiered as a life size projection on the side of the building in the Lower East Side and lived online at hbovoyeur.com.
My role in this project was to tell the story of hidden characters that lived on hbovoyeur.com. We created content ranging from fictional web pages, digital clues, photo and video clips that we scattered online on a variety of media sharing platforms.
HBO Voyeur swept at Cannes winning nine awards including Best Integrated Promotional Campaign and Best Use of Digital Media for the blog, TheStoryGetsDeeper.com.
Bowery FC was asked by current kit supplier Umbro, to be part of an influencer team campaign to promote the latest high profile boot from the Umbro range, the MEDUSAE 3.
The campaign was displayed across all of Umbro’s global digital properties, to their audience of over a million soccer fans.
Umbro’s key markets include:
N. America (USA, Canada, Mexico)
S. America (Brazil, Argentina, Chile, Colombia, Peru)
Europe (UK, Russia, Italy)
The ask was to create a “sizzle reel” for the BIG South Conference, and their upcoming 2018 football season. It was great working with student athletes that were excited in participating in something that they have never done before.
The spirit of the spot is that “Nothing is Given & Excellence is Earned”, taking you on a journey from the pre-season conditioning, right up till game time and the 2018 season kickoff.
For the club’s 2017 3rd kit, we decided to team up with ONLY NY an independent brand based out of the west side of Manhattan.
The collaboration between Only NY and BFC came together over something simple, a shared appreciation of New York City parks. Bowery FC calls Sara D. Roosevelt Park, home. It has been our grounds since our founding, playing every Saturday rain or shine since 2001. We both wanted to pay tribute to Sara D., so a new friendship was born between two local institutions. Alongside our 3rd kit, Only NY issued a limited release of BFC “Sara D. Roosevelt” T-shirts that were made available at their online and flagship stores.
The collaboration was received so well that for the 2018 World Cup, ONLY NY released 2 new versions of the Sara D. T-shirt in celebration of the tournament.
ESPN wanted to create a viral campaign to promote the Winter X Games XII. The ask was to create the same kind of character development we did on HBO Voyeur. Creating personalities that would create a groundswell of what was being “spread” through the mountain.
Along with these characters, we created sites, blogs, and other homemade digital content that was discussed and shared via social media networks.
What we did was start an urban myth that the event location was "haunted".
Buttermilk is Alive.
Working on Powers Irish Whiskey was an opportunity tell the story of one of Ireland’s most Iconic whiskey’s, to he American public.
We started the conversation of Powers Irish Whiskey’s heritage, triple distilled process and help gain brand awareness through special collaboration contests on social media platforms.
Single malt whiskey tradition & shenanigan’s were the ask for these two videos.
We introduced a light hearted ice-breaker in the “Whiskey Halo” along with the pastime tradition of the “Roll and Pour” Quaich.
In 2018 Bowery FC’s home and away kit, were designed and produced exclusively for GRAILED, the largest marketplace for men’s fashion and streetwear, and an official sponsor of Bowery FC.
GRAILED wanted to reinterpret their brand through the lens of sport, and explore the growing convergence of sport and fashion.
The concept was SPEED – merging the competitive nature of racing with classic football aesthetic. The jerseys feature iconic designs from both foreign and domestic motorsport, all while remaining true to the club colors. The “Monaco” home kit features sleek and elegant Formula 1 inspired sash, while the hand-dyed, striped “Daytona” away kit is built loud and fast like an American-stock car.
ChequeMate is a mobile payment app that allows consumers to conveniently review an itemized restaurant bill, split it (if need be), and pay it all in a matter of seconds–while removing the hassle of having to deal with cash, credit cards, and of course, your busy wait staff.
I was asked to give this app a face and give a sense of how it would live in our environment. Here is our first take at logo ideation, user experience and out-of-home communications.
AutoGravity is dedicated to revolutionizing the digital car-buying experience, partnering with the world’s leading banks, financial services companies, and dealerships that give you direct control over how you purchase and finance your car.
We were tasked with a quick pitch introduction to the company and app with a how-to video, showing you how feasible it is to find the right car for you and bringing auto financing, back down to earth.
You can drive away now.