For Super Mex Golf, I’m helping shape a brand rooted in fearlessness, resilience, and unapologetic individuality.

Lee Trevino emerged onto the PGA Tour in the mid-1960s and quickly redefined what a champion looked like. In 1968, he captured his first U.S. Open, launching a career defined by relentless wins, grit, and charisma. Today, he stands as one of the greatest golfers of all time.

In 2022, Super Mex Golf reemerged, this time in the world of golf apparel. The mission: to channel the spirit of the game’s golden era while reintroducing Trevino’s legacy to a new generation. The result is a brand that blends heritage with modern performance, honoring an icon while pushing the culture of golf forward.

Role & Contribution
As Creative Director, I translate Trevino’s legacy into a contemporary brand, leading product design, shaping brand storytelling, and building partnerships that connect the game’s heritage with modern culture.